Social – the ultimate acronym (inspired by JP Rangaswami @jobsworth)

Much has happened since we first introduced the acronym. It still applies.

Making Sense of Technology

Did you ever think about the best way to describe what social disruption is all about? To move the discussion away from the channel (not social=Facebook page or social=Twitter account) and to what really matters, I have come up with this:

s = sincere

o = open

c = collaborative

i = interested

a = authentic

l = likeable

There are may excellent examples of organisations, companies and individuals who can subscribe to all of the above. One great example is the Danish TV&Broadband provider YouSee http://www.youtube.com/watch?v=wDhO43cCErg

Another – from the other side of the world, Toyota:  http://www.youtube.com/watch?v=9falmVgjq6o&feature=g-all-u

But even if you only identify yourself with a subset of these letters, I would still categorize you as “social”. Let me elaborate:

Sincere

If you don’t mean it, don’t post it. Or retweet it. Or spread it. As a company or an individual it must be what you stand for.

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