Did you ever think about the best way to describe what social disruption is all about? To move the discussion away from the channel (not social=Facebook page or social=Twitter account) and to what really matters, I have come up with this:

s = sincere

o = open

c = collaborative

i = interested

a = authentic

l = likeable

There are may excellent examples of organisations, companies and individuals who can subscribe to all of the above. One great example is the Danish TV&Broadband provider YouSee http://www.youtube.com/watch?v=wDhO43cCErg

Another – from the other side of the world, Toyota:  http://www.youtube.com/watch?v=9falmVgjq6o&feature=g-all-u

But even if you only identify yourself with a subset of these letters, I would still categorize you as “social”. Let me elaborate:

Sincere

If you don’t mean it, don’t post it. Or retweet it. Or spread it. As a company or an individual it must be what you stand for.