With complacency comes stagnation. That is why we need disruption to continue to evolve; whether it is climate change, an earthquake in Japan, or a fundamental change in how technology is used to interact between people. Social is such a disruption. To be truly social, however, you must understand that it is another element of human behaviour, not a technology. So whether you want to create a company Facebook page, a Twitter account, a LinkedIn group or whatever platform you select – it’s the people behind it and what they post and think that matter. And who’s perspective and thoughts we value.

Remember when we said “where did you hear it first” when major events shook our world. Well, not sure about the rest of you, but I hear it first on Twitter.